Isabel Cassule

Business Advisor

San Mateo SBDC

About Me:

Isabel Fernandes Cassule has  over 11 years of professional work experience as a global team business manager and business strategist for start-up businesses and corporate recruitment firms. She has a Masters in Forensic Psychology, a second Masters in Entrepreneurship and Innovation, and an MBA (Master’s of Business Administration) from Hult International Business School in San Francisco. 

Throughout her career, Isabel has used her psychology and business degrees to consult for start-up businesses on strategic business mapping, go-to-market strategy, business development and implementing long-term strategies for business growth. Isabel has consulted for Top Healthcare and Pharma clients and has expertise in talent acquisition, HR talent management, stakeholder engagement, process redesign, and implementing transformation programs and new technological systems using change management processes.

Isabel is bi-lingual, fluent in both English and Portuguse. Isabel started and manages two international real estate businesses and a tech start-up business. In her free time, she enjoys everything about jazz music, exploring the world through travel, and making meaningful human connections. Isabel is a natural leader, driven by elevating others and being solution focused. Her unique blend of technical and business skills, paired with her international background and bi-lingual capabilities make her an ideal partner for any startups needing to grow and scale.

Expertise: Business acquisition Business Planning Business/Partnership Development HR Sales

I also speak: Portuguese