Optimize What You Charge

Event Details

When you commit some thought into how much to charge for your product and/or service, you prepare your business for growth, from the start. Putting effort into developing a realistic price that includes value to your customers will earn you sales.

Consider:

• What is the benefit that my company offers worth to my customer?
• How do I know if my assumptions are correct?
• What is my customer willing to pay for the benefit my company provides?

In this workshop, we will:

Identify how estimating/capturing all business expenses, including material and labor costs, will help you to develop a realistic price that supports your business

Review various pricing strategies/models

Distinguish a customer’s willingness vs ability to pay

Discuss the internal and external factors/variables that influence setting the right price for your product(s) or service(s)

Led by SBDC Advisor, Vivian Stiassny.