San Mateo SBDC

“As a sole owner and a first time entrepreneur, it is sometimes hard to decide the next best step to continue growing, but Ron and the ACSBDC have always been there for me.”

Rebecca Sanchez

BACKGROUND

Besha, Inc. (Besha) started in 2016 by Rebecca Sanchez, sells an all natural collagen supplement developed in Germany through online distribution. Customers use the products to benefit their skin, hair, nails and joints. Collagen supplements are a very fast growing segment of the health and beauty supplements market.    

CHALLENGES

In 2015, Rebeca Sanchez wanted to start an online business selling natural collagen supplements.  She also needed advice on how to launch a business with minimal capital investment. She met with a business advisor for a non-profit agency, but left the meeting feeling disillusioned, and that the advisor did not believe in her business idea.   

ACTIONS

Rebecca then contacted the Alameda County SBDC and was connected with Ron Barrett, a business advisor who has started several companies and has significant finance and marketing experience.    After Rebecca’s first conversation with Ron, she realized he was a valuable mentor to help her start and grow her business.  He initially advised her to continue to work on her business plan and perform additional research for some of the business issues.  She followed through, and Ron helped Rebecca through the steps to launch the business, Besha, Inc.  

RESULTS

In 2016, Rebecca met her sales projections through her own sales efforts.  Her next step in the strategy developed with Ron was to expand using a manufacturer’s rep program to grow sales.  Ron introduced Rebecca to several manufacturer’s reps with good industry knowledge of her type of product.  The relationship established with just one manufacturer’s rep and acceleration of online sales has already expanded sales six fold, and additional relationships are in process to accelerate growth even more rapidly. The company has hired three employees to keep up with demand.    

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It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.