San Mateo SBDC

Retail 103: Visual merchandising & marketing strategies

Retail 103: Visual merchandising & marketing strategies

Thursday, April 6, 2017 6:30pm to 9:30pm
Classes and Workshops Image: 

Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a specific brand, or it involve the way you place product on your shelves. Strategies to creating effective visual marketing displays can help you to maximize the impact of your retail floor space and your profitability. The class covers visual merchandising and how it is also tied to your marketing efforts.

Instructor - Paula Mattisonsierra is the Marketing Director of Power Marketing Consulting, working closely with business owners to develop and manage long-term, tactical marketing plans for both service and product based businesses. She has successfully launched four businesses.

Pacifica Coastside Museum
1850 Francisco Street

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It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.