San Mateo SBDC

Our Team

The San Mateo SBDC is staffed with experienced leaders who assist SBDC clients grow and develop their businesses.

Robert Shoffner

Director

Robert has extensive experience in small business financing, management and consulting.  He is a very experienced executive and seasoned business leader. He is a professor of business at college level teaching management, marketing and business.  There is an entrepreneur in all of us.

FJ Cava

Generalist

FJ Cava, founder and Principal of Cava Consulting, got his MBA in Entrepreneurship from San Francisco State University. He has extensive background in Small Business & International Development for job creation as well as functional Project Management (time, quality & cost management) skills. He is highly versed in multiple international settings with a fluency in cross-cultural understanding, French, and American Sign Language.

Jenny Huang

Marketing

Jenny Huang has over 20 years of experience as a strategic marketing consultant, a brand marketer and communicator in the hardware, software, telecommunications, and mobile-e-Commerce industries. She is passionate about working with funded start-ups, small and medium-sized companies at every growth stage of their business, offering a blend of business launch assistance, branding and marketing strategy development, and execution guidance to prepare and accelerate companies on the right path to success. Clients whom she has worked with appreciate her sense of marketing instincts and the level of energy that she brings to every client engagement.

Bob Komoto

Export/Import

Bob Komoto has worked with diverse types and sizes of businesses in technical, retail, and agricultural industries to help them successfully envision, create, nurture and grow their businesses. Bob has held positions in engineering, project management, business development and consulting.

Bob has started and grown businesses, launched new products, and qualified as a Certified NEI/SBDC Export and Trade Counselor and as a Certified Global Business Professional (CGBP).  He has hands-on experience in launching products and services in the telecommunications, computer manufacturing, software, hardware, retail, agricultural and green/clean tech industries.

Today, as President of American Products International and as an entrepreneur, Bob consults for companies in the areas of global business development, product development and positioning, and go-to-market strategies. Clients include companies offering products and services domestically and globally.

Previously, Bob has taught chemistry and business in English and Spanish, and has been a project manager, consultant and engineer launching new processes, products and businesses.

Bob earned a B.S. from Harvey Mudd College, an MS from Santa Clara University and is ABD for a DMat University of Phoenix.

Asbury Lockett

Finance

Having honed his skills over many years, Asbury Lockett is very adept at and experienced in small business finance, executive coaching and process improvements. He has an undergraduate degree in Industrial Engineering from Stanford and a MBA from Cal. He most recently spent four years as a Certified Business Advisor with the Washington State SBDC and during that time he earned a JD degree from Concord Law School.

Ben Martin

Procurement, Business Planning

Benjamin Martin is an attorney whose practice focuses on the needs of small businesses such as: contracts, legal organization, government regulation, intellectual property protection, reducing liability, controlling business risks, litigation assessments, negotiation, business plans, estate planning and family law as it affects small business owners. He earned his Juris Doctor degree at Southwestern University School of Law and his Bachelor of Science degree in Business Administration from Cal State Los Angeles. He is a Business Advisor for the College of San Mateo’s Small Business Development Center where he conducts workshops and one on one counseling sessions to assist small business owners and managers to succeed.

Paula Mattisonsierra

Marketing

Paula Mattisonsierra is the Marketing Director of Power Marketing Consulting, working closely with business owners to develop and manage long-term, tactical marketing plans for both service and product based businesses. Working with Hal Riney & Partner, Paula managed an $85 million budget as well as assisted in the development of national media buying plans for the agency's largest clients, including Saturn GM, Subway Sandwich, and John Deere. Paula has also worked as a Corporate Event Planner for Mattison Inc., New York and The California Bankers Association.

Paula has successfully launched four businesses. In 2000, Paula founded Maximum Mama Maternity, an international wholesaler of maternity clothing with collections in over 85 retail establishments. As Lead Designer, Paula researched, developed and manufactured the apparel product lines as well as managed day-to-day operations and created the sales and marketing strategies.

Paula was a lecturer and faculty member specializing in Design/Merchandising with a marketing concentration at the Art Institute of San Francisco, California from 2004 to 2009. Paula has a BBA in International Marketing from City University of New York, Bernard Barucha. In addition she holds the Product Development Certificate, 1999 from Fashion Institute of Design and Merchandising, San Francisco.

Ranjani Mohana

Operations

Ranjani Mohana is a proven professional with a deep capacity to collaborate and build trust with diverse clients.  She brings experience in Operations, Administration & Business Development to the San Mateo SBDC as well as strong leadership qualities, significant project management skills and conscientious communication.

Ranjani's previous roles include Operations/Administration at Heartwood Inc. where she was instrumental in securing federal GSA, small, disadvantaged and minority-owned business certifications, Director of Operations/HR and Business Development at Karna Global Technologies Inc., International Program Manager at Texas Instruments and Founder/Director of Operations of Compu Tech Consultants, Inc.

Today, Ranjani is the owner of R Mo LLC, with the mission of assisting businesses with the process of researching opportunities, obtaining certifications of all kinds as well as estimating and bidding on contracts at a local, state and federal level.

Chuck Scifers

Business Advisor

Chuck is a graduate Industrial Designer who spent his first 15 career years in designing consumer products such as solar systems, passive solar homes, furniture, factory-built housing, graphics, etc. He has also owned several small businesses. He has devoted the last 15 years to business development, assisting start-up and small-business companies to generate revenue. Chuck uses "Design Thinking" to incorporate the processes and priorities of the client company and the needs of the customer to properly position the offering and insure that the marketing efforts take the company successfully to revenue.

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through cooperative agreements with the U.S. Small Business Administration, the California Governors Office for Business and Economic Development, and other private and public partners;  and nationally accredited by the association of SBDCs.