San Mateo SBDC

Our Team

The San Mateo SBDC is staffed with experienced leaders who assist SBDC clients grow and develop their businesses.

Robert Shoffner


Robert has extensive experience in small business financing, management and consulting.  He has served as an advisor for startups in greater Silicon Valley. He is a very experienced executive and seasoned business leader, having served in senior leadership positions in the financial services industry including the position of West Coast President for Citibank. He is a professor of business at college level teaching entrepreneurship,  management, marketing and business.  He strongly believes in small business as the driver of the U.S. economy. There is an entrepreneur in all of us.

Paul Bozzo

Business Advisor

Paul Bozzo is a scalable entrepreneurial and technology ventures expert in the San Francisco Bay Area. Paul’s background blends over 25 years of professional experience in start-up strategy, angel and venture capital financing, strategic planning, and SBA lending. His specialty is working with entrepreneurial ventures to refine their business model, create an investment-driven business plan, and prepare an effective funding presentation. He also advises CEOs and founding teams on these common start-up issues: legal entity selection, equity financing structures, financial forecasting, and exit strategies. Paul is an adjunct faculty member in both Sonoma State's Executive MBA program and Dominican University's Green MBA program.

Jenny Huang


Jenny Huang has over 20 years of experience as a strategic marketing consultant, a brand marketer and communicator in the hardware, software, telecommunications, and mobile-e-Commerce industries. She is passionate about working with funded start-ups, small and medium-sized companies at every growth stage of their business, offering a blend of business launch assistance, branding and marketing strategy development, and execution guidance to prepare and accelerate companies on the right path to success. Clients whom she has worked with appreciate her sense of marketing instincts and the level of energy that she brings to every client engagement.

Bob Komoto


Bob Komoto has worked with diverse types and sizes of businesses in technical, retail, and agricultural industries to help them successfully envision, create, nurture and grow their businesses. Bob has held positions in engineering, project management, business development and consulting.

Bob has started and grown businesses, launched new products, and qualified as a Certified NEI/SBDC Export and Trade Counselor and as a Certified Global Business Professional (CGBP).  He has hands-on experience in launching products and services in the telecommunications, computer manufacturing, software, hardware, retail, agricultural and green/clean tech industries.

Today, as President of American Products International and as an entrepreneur, Bob consults for companies in the areas of global business development, product development and positioning, and go-to-market strategies. Clients include companies offering products and services domestically and globally.

Previously, Bob has taught chemistry and business in English and Spanish, and has been a project manager, consultant and engineer launching new processes, products and businesses.

Bob earned a B.S. from Harvey Mudd College, an MS from Santa Clara University and is ABD for a DMat University of Phoenix.

Asbury Lockett


Having honed his skills over many years, Asbury Lockett is very adept at and experienced in small business finance, executive coaching and process improvements. He has an undergraduate degree in Industrial Engineering from Stanford and a MBA from Cal. He most recently spent four years as a Certified Business Advisor with the Washington State SBDC and during that time he earned a JD degree from Concord Law School.

Ben Martin

Procurement, Business Planning

Benjamin Martin is an attorney whose practice focuses on the needs of small businesses such as: contracts, legal organization, government regulation, intellectual property protection, reducing liability, controlling business risks, litigation assessments, negotiation, business plans, estate planning and family law as it affects small business owners. He earned his Juris Doctor degree at Southwestern University School of Law and his Bachelor of Science degree in Business Administration from Cal State Los Angeles. He is a Business Advisor for the College of San Mateo’s Small Business Development Center where he conducts workshops and one on one counseling sessions to assist small business owners and managers to succeed.

Paula Mattisonsierra


Paula Mattisonsierra is the Marketing Director of Power Marketing Consulting, working closely with business owners to develop and manage long-term, tactical marketing plans for both service and product based businesses. Working with Hal Riney & Partner, Paula managed an $85 million budget as well as assisted in the development of national media buying plans for the agency's largest clients, including Saturn GM, Subway Sandwich, and John Deere. Paula has also worked as a Corporate Event Planner for Mattison Inc., New York and The California Bankers Association.

Paula has successfully launched four businesses. In 2000, Paula founded Maximum Mama Maternity, an international wholesaler of maternity clothing with collections in over 85 retail establishments. As Lead Designer, Paula researched, developed and manufactured the apparel product lines as well as managed day-to-day operations and created the sales and marketing strategies.

Paula was a lecturer and faculty member specializing in Design/Merchandising with a marketing concentration at the Art Institute of San Francisco, California from 2004 to 2009. Paula has a BBA in International Marketing from City University of New York, Bernard Barucha. In addition she holds the Product Development Certificate, 1999 from Fashion Institute of Design and Merchandising, San Francisco.

David Mitroff, Ph. D

Business Advisor

David Mitroff, Ph.D. advises clients and conducts workshops on Technology Integration, Restaurant and Retail Marketing, Customer Loyalty Programs, Social Media Marketing, and Business and Partnership Development.

David brings to the SBDC his experiences as the Founder and Chief Consultant of Piedmont Avenue Consulting through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities. David works with a diversity of clients in the San Francisco Bay Area and beyond such as restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs.

Dr. Mitroff leverages his extensive professional and education background, including a Ph.D. in Clinical Psychology to motivate people to create change, while understanding the psychology behind business and marketing decisions. David is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community. Dr. Mitroff is also an Entrepreneurship and Marketing Instructor at the University of California, Berkeley and is a Google Mentor for the Google Launchpad Accelerator.

David is a sought-after speaker on a wide range of topics from Social Media Management to the Psychology of Marketing and through his consulting, lectures, trainings and keynotes has educated more than 25,000 business owners.

Ranjani Mohana


Ranjani Mohana is a proven professional with a deep capacity to collaborate and build trust with diverse clients.  She brings experience in Operations, Administration & Business Development to the San Mateo SBDC as well as strong leadership qualities, significant project management skills and conscientious communication.

Ranjani's previous roles include Operations/Administration at Heartwood Inc. where she was instrumental in securing federal GSA, small, disadvantaged and minority-owned business certifications, Director of Operations/HR and Business Development at Karna Global Technologies Inc., International Program Manager at Texas Instruments and Founder/Director of Operations of Compu Tech Consultants, Inc.

Today, Ranjani is the owner of R Mo LLC, with the mission of assisting businesses with the process of researching opportunities, obtaining certifications of all kinds as well as estimating and bidding on contracts at a local, state and federal level.

Richard Olson

Business Advisor

Richard has enjoyed an extensive career working in the business financial community. His efforts included twenty-five years of employment with Wells Fargo Bank culminating in the position of Regional Sales Manager to more than two hundred retail banking offices in central California. He also served as a senior faculty member of the WFB University, as sales training division of the bank.

The son of a foreign diplomatic, Richard spent the majority of his youth growing up in Asia and Europe. His foreign-born familiarity with different peoples of the world has served him well while working  in the multi-cultural  bay area for the past several decades. Over the years he has had the opportunity to conduct financial seminars before numerous city and county chamber meetings, civic groups and  banks. His in-depth background and experience in the financial world has enabled him to successfully serve businesses in their attempt to secure funding. Richard is the principle of LendersII a successful private, organization specializing in business consulting and financing.

Chuck Scifers

Business Advisor

Chuck is a graduate Industrial Designer who spent his first 15 career years in designing consumer products such as solar systems, passive solar homes, furniture, factory-built housing, graphics, etc. He has also owned several small businesses. He has devoted the last 15 years to business development, assisting start-up and small-business companies to generate revenue. Chuck uses "Design Thinking" to incorporate the processes and priorities of the client company and the needs of the customer to properly position the offering and insure that the marketing efforts take the company successfully to revenue.

Rosie Zepeda

Business Advisor

Speaker, communication/Business Consultant Rosie is the creator of Compelling Conversations (TM), a transformational communication business system for success in sales, public speaking, peak performance and empowerment leadership. She helps entrepreneurs, leaders and organizations find success by learning to alter their language in order to effectively deliver the right message to their target market for consistent business success. She is an expert in sales, marketing and strategic plans for increasing cash flows. Spanish/English

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.